MOM - The Sequel

MOM - The Sequel

Recieving Address: 0x4569150e17198b69E97964351C8ad2548ec2B2B7
AJNA Amount: 1,800,000

Applicant and Team Information

Applicant and Team Information
Applicant Name: MOM
About you and/or the team: Mom is a team of crypto natives helping build out DeFi ecosystems through front end development, building and shipping new dapps, and marketing.

Project Information

Frist, we’d like to update the community on what we’ve been up to since our first grant proposal.

  • In collaboration with the Dinobots team we built the front end, and launched the app with a big marketing push. Juiced got off to a great start with $30M TVL at its peak - but unfortunately hit scaling and automation issues which eventually resulted in the decision with the Dinobots team to pivot away from Juiced Vaults.

  • Over the last quarter we have integrated onto several new chains, most notably; Base, Polygon, Optimism, Gnosis, Blast, Mode, Filecoin and Rari.

  • We also recently built and shipped v1 of Moon Inc, a token launchpad built entirely on Ajna which we hope will do two things:

  1. Attract new TVL to Ajna.
  2. Show the market that Ajna is more than just a borrow/ lend protocol, but a flexibile primative which can be the base layer that powers many different innovative use cases.
  • And last (but not least) MOM has continued to market the Ajna protocol on socials with our crypto native content and social media management.

Before we dive into our plan for the next quater, we’d like to address the elephant in the room (hello elephant).

Due to Ajna price action, our previous Ajna grant does not begin to cover the development, design and creative work listed above. MOM is currently making an investment in Ajna because we truly believe in it and want to see it suceed.

It’s very likely that this current grant request will be the same story. Transparently - we would have liked to ask for more tokens but we also think it’s important to have a healthy ecosystem around Ajna and so we have paired our own request back for the health of the ecosystem (by waiting to see where the other requests have come in at and pricing ourselves accordingly).

Ok, with the elephant addressed (hello elephant) - let’s dive into our plan.

What problem is being solved, how?

Biz Dev
We have recently onboarded a Business Development lead to work with integrators, partners, and to support David in his heroic efforts. At the moment we are seeing a great interest from chains and projects in Ajna, but this interest is not always translating into TVL.

We intend for this BD lead to be another source alongside David to help projects leverage Ajna in compelling ways for their own communities and token holders.

Product Development
As one of the main teams building on Ajna, MOM is commited to continue building new and interesting products that showcase the power of Ajna as a primitive. Juiced showed the power of Ajna as a GTM utility for teams, and Moon Inc showcased how Ajna can help tokens launch in a safer and more resilient way.

We plan to continue to improve Moon Inc from v1 onwards - and explore bringing it to new chains beyond Polygon and Base.

We are already in conversations about new products to be built and launched on Ajna - and we expect to build more apps over the coming quarter.

MOM will continue to grow the Ajna brand on socials and aim for growth with our crypto native content designed to be shared and RT’d.

We expect to continue with integrations for on new chains as the Ethereum L2 ecosystem continues to grow.

How will this project be a source of growth or success for Ajna?

We belive that our efforts in building new apps, working on new integrations and developing the Ajna brand through our marketing will all help to grow the protocol and the brand.

What is/are the deliverable(s)?

  • Continued AjnaFi integrations, maintainance, and bug fixes.
  • Continued marketing for the whole protocol, and co-marketing with partners.
  • Product development for Moon.Inc
  • Likely new products built on Ajna

What level of support do you anticipate needing through the duration of the project?

We will continue to work with the Ajna community and other grant recipients like David.

How often will progress reports be published to the forum?

We will aim for quaterly updates.

What are the estimated costs associated with the full completion of this project?

We are seeking 1,800,000 AJNA, we are aware that this won’t cover the work - but we believe the investment is worth it.

If applicable, How will the project be maintained after completion of the grant?

Mom intends to be a long term partner and builder on the Ajna protocol.

Additional Information

How will you handle a delay in your project timeline?


How will you handle a scenario where the project can’t be completed due to insufficient funding or other factors?


How will you handle a scenario where the project is completed, but significantly under-budget?

Awkward upside down smiling emoji.


Well deserved grant, you have my vote.

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