Xposure Today for Ajna Finance
Who are we?
We are a marketing agency based in the Netherlands. We are a skilled and well-connected European company that has been working in the Crypto space for several years.
Please head over to our website for information about us: https://www.xposure.today/
During our pivotal research regarding crypto/blockchain projects, Ajna Finance is a very non-exposed project that we can help to further unlock potential in the current crypto ecosystem.
● Proven Expertise: 6 years in Web3 Marketing and Growth, with a track record of expanding communities, increasing user bases, and boosting revenues.
● Strategic Approach: Initiatives designed to complement and enhance Ajna Finance’s existing Marketing strategy, focusing on organic growth and engagement.
Web3 Portfolio
Growth Marketing Lead for Intellectsoft, Debay, Paypolitan, Unibright & more.
Key results:
● Built a growing community from scratch: 73K+ members, +/-5% MOM
● About 80% of the tx volume was generated through marketing efforts
● 11K+ UWA, $1M+ tx volume in under 8 weeks through
Marketing campaign Marketing & BD for LUKSO
Key results:
● 150% community growth
● Reduced incoming support requests by 60%
● Established KPI tracking & reporting processes using GA among others
Goals
To support the Ajna Finance community during this crucial time by providing organic, educational and engaging deliverables that complement existing internal and external Marketing strategies fostering growth and community participation.
Proposal
Strategic Initiatives covering:
● An Educational Ajna Finance Onboarding Program: Proven track record for general community growth and retention. A community onboarding program teaching about the Ajna Finance Ecosystem, the unique DeFi features it offers compared to its competitors, the problem permission pool creation tackles, and the leverage features they offer
● Write 1 PR article: Provide a strategic article that highlights Ajna Finance’s current unique selling point, the ability to be able to lend and borrow permissionless, the non-requirement of governance, the leverage option, NFT borrowing option, and the shorting option
● 1 Execution Plan for Educational Co-Marketing Activities: Lay out a plan for Co-Marketing efforts with Ajna Finance partners via X (Twitter) which fosters an environment of continuous learning and engagement.
● Support in Content Creation and Sharing in Relevant Communities.
● Find the right KOLs for Ajna Finance so that the marketing campaign is not based on singular services but is a full-fledged marketing campaign crossing several platforms.
Implementation Timeline of Deliverables
The proposal is based on a 4-week timeframe in close collaboration with Ajna Finance and individual community members to seamlessly align with Ajna Finance’s goals.
Initial Phase (Weeks 0-1):
● Preliminary research on growth strategies regarding the current created users of Ajna Finance under the Ajna Finance community and across several media forums
● Create 1 Educational Ajna Finance Onboarding Program to welcome new members ● Organically create several forum threads related to Ajna Finance
● Organically comment/recommend Ajna Finance in threads regarding DeFi protocols and threads regarding competitors
● Have our in-house team post organic snippets regarding Ajna Finance in several Telegram/Discord groups regarding DeFi ecosystems
Mid-Phase (Weeks 1-3):
● Submit the Onboarding Program for community feedback and optimize it ● Write and submit 1 PR article for publication
● Launch the Onboarding Program
● Slowly include KOLs from Twitter/X & YouTube in the marketing campaign
● Increase the amount of forum-alike threads on several platforms
● Provide cross-reference information on threads regarding the KOL content
Final Phase (Weeks 4-5):
● Provide cross-reference trending threads for Ajna Finance, the cross-reference would be made to either PR articles/KOLs or both
● Provide suggestions for website content edits to improve engagement
● Provide 1 execution plan for educational X (Twitter) spaces around Ajna Finance and the roadmap for the project for the future
● Support by creating and sharing content across channels during the timeframe
Conclusion
This proposal offers a strategic blend of education, engagement, and growth initiatives tailored to Ajna Finance’s current phase and future ambitions based on existing strategies.
Estimated costs: 5000$ - 11000$